Investment Gems

Nike is likely to revise its $50 billion revenue goal

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Pepe Maltese

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Nike is likely to revise its $50 billion revenue goal

Today’s Bloomberg piece on Nike (NKE) is another take on the $50 billion sales goal for  2020 (I have also written about it here). Nike’s management will most likely revise this goal during its investor day, tomorrow.

The main problems affecting Nike are the high expectations generated by the management team, back in 2015, and the disruption in retail being provoked by Amazon  (AMZN) and other online retailers.

The stock price has been under pressure, but it still looks probable that the company will be capable of turning things around. Its brand still holds enormous value, while its retail strategy is not bad at all.

Photo credit: Alan Nakkash

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Hi Fren,

Pepe Maltese

I used to trade inside the machine. Now I just raid it.

I publish two high-conviction setups daily — one momentum, one turnaround — filtered through tape structure, volume shifts, and misaligned narratives.

Some of these turn into full trades. A few evolve into deeper stories. The rest get cut.

This isn’t education. This is intelligence.

I don’t run ads. I don’t sell dreams. I track price, watch structure, and call bullshit when the story breaks.

Follow the setups. Fade the noise. Stick it to the man.

Let’s connect

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